Have you ever thought about the background music you hear at the dentist, the grocery store, or the pharmacy? Probably not, right?
According to a study conducted by Nicolas Guéguen, Céline Jacob, Marcel Lourel and Hélène Le Guelle, the tempo of the beats you’ve been hearing at the store has the power to change your mood and make you purchase more. Loud music, for example, was proven to move customers through a store quickly, without reducing sales volume, whereas low-tempo music caused shoppers to move slower and buy more.
So, what does this have to do with you? Well, as a business owner you should be conscious of everything that’s going on – including the music that’s streaming through your studio. The goal is to keep your customers calm, happy, and ready to dive headfirst into their appointment with an optimistic attitude.
Here’s a few songs we recommend:
“Lust for the Weekend” – Lana Del Rey ft. The Weekend
“Feels” – Calvin Harris, Pharrell Williams
“Electric” – Alina Baraz, Khalid
“Pretty Girl” – Maggie Lindemann
“My Boy” – Billie Eilish
Who knows your clients might love your playlist so much they’ll want to follow it too!
Here’s how to make a public Spotify playlist:
If you don’t have a Spotify account, you should definitely create one. The music is free and you can choose the songs you listen to next. It’s kind of like a free version of iTunes.
To make a Spotify playlist public, all you have to do is right click on the playlist and select “make public.” And, presto! It’s done and your clients can follow you.